Implementation of alternative publishing channels by Greek newspapers

Evagelia Avraam, Andreas Pomportsis, George Tsourvakas


As technology for the distribution of journalistic information in various forms has become more easily available, and with the Internet and the World Wide Web’s introduction into companies and households, the tendency has been for the larger media organisations and companies to have several publication channels at their disposal. This study investigates the implementation of multiple publishing channels by Greek newspapers. It attempts to identify the pattern in implementing the publishing channels and the factors that relate to the adoption of alternative publishing channels.

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