Hijacking the urban screen: Trends in outdoor advertising and predictions for the use of video art and urban screens
DOI:
https://doi.org/10.5210/fm.v0i0.1552Abstract
By tracking the use of non-traditional forms of outdoor advertising in static media there is a strong indicator for time based media (video, animation, interactive and generative video arts) to take a leading role in broadcasting art while serving the goals of the corporations that own these screens. Apart from the initial use of the "video billboard" in commercial and advertising based applications, the city is responding to its new media skin with more creative and interactive executions. Case studies in this paper document some of the first experiments utilising video at the urban screen level and show how the press and public relations value of these projects is more beneficial to the advertiser and the community than spending on traditional advertising.Downloads
Published
2006-02-06
How to Cite
Kumra, R. (2006). Hijacking the urban screen: Trends in outdoor advertising and predictions for the use of video art and urban screens. First Monday. https://doi.org/10.5210/fm.v0i0.1552
Issue
Section
Articles
License
Authors retain copyright to their work published in First Monday. Please see the footer of each article for details.