Looking for you: An analysis of video blogs

Maggie Griffith, Zizi Papacharissi


Blogs are a form of self-presentation on the Internet and variations like video blogs (vlogs) have expanded with the support of sites like YouTube. This study examines the culture of video blogging --- its rhythm, language, and communication style. Utilizing Goffman's (1959) notions on the presentation of self as dramaturgical, multi-stage and multi-audience processes, this textual analysis of ten personal vlogs deconstructs the structure of each site, text, links, as well as the videos and their comments to identify dominant modes of communication. Three dominant themes emerge, reflecting employment of vlogs as diaries, media for identity expression, and a means to indulge in narcissism. Vloggers emphasize one or more of these modes in creating their online performances.


presentation of self; video blogging; diary; identity; narcissism

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DOI: https://doi.org/10.5210/fm.v15i1.2769

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