The impact of industry structure on e-commerce initiatives in the developing world: Two case studies from Trinidad and Tobago

Alexander Vuylsteke, Simon Fraser

Abstract


E-commerce promises benefits for businesses in developed and developing countries, such as the ability to reach new international markets. However, merely adopting e-commerce will not produce these benefits. Industry structure plays a powerful role in determining success or failure of e-commerce efforts. This paper investigates the impact of industry structure on two small companies in Trinidad and Tobago, a twin island republic in the southern Caribbean.

Keywords


E-commerce; Developing countries; Caribbean; Case study; Strategy; Industry structure; Profitability

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DOI: http://dx.doi.org/10.5210/fm.v16i9.3377



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