Aggregated trustworthiness: Redefining online credibility through social validation
DOI:
https://doi.org/10.5210/fm.v17i1.3731Keywords:
credibility, trust, social media, theoryAbstract
This article investigates the impact of social dynamics on online credibility. Empirical studies by Pettingill (2006) and Hargittai, et al. (2010) suggest that social validation and online trustees play increasingly important roles when evaluating credibility online. This dynamic puts pressure on the dominant theory of online credibility presented by Fogg and Tseng (1999). To remedy this problem we present a new theory we call “aggregated trustworthiness” based on social dynamics and online navigational practices.Downloads
Additional Files
Published
2011-12-27
How to Cite
Jessen, J., & Jørgensen, A. H. (2011). Aggregated trustworthiness: Redefining online credibility through social validation. First Monday, 17(1). https://doi.org/10.5210/fm.v17i1.3731
Issue
Section
Articles
License
Authors retain copyright to their work published in First Monday. Please see the footer of each article for details.