Synthesizing sponsorships: Toward a lens of composite sponsorship on social network sites

Kaitlin Marks-Dubbs

Abstract


This paper examines corporations as institutional sponsors of writing for non-employees, demonstrating the shaping or teaching of writing to consumers through corporate writing contests as they currently appear on Facebook. It specifically focuses on the sponsorship of writing in these networked spaces, wherein the networked compositional platform itself and the individuals and corporate entities eliciting writing co-operate as sponsors.

Keywords


sponsorship, social network sites,

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DOI: http://dx.doi.org/10.5210/fm.v18i4.4244



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