A historical overview of the effects of new mass media: Introductions in magazine publishing during the twentieth century

Quint Randle

Abstract


This paper provides an overview of the positive and negative effects of new mass media introductions on the magazine publishing industry from an historical perspective. Since the early 1900s, the trends of new media both displacing magazines as well as spurring magazine sales and introductions are evident through the introduction of feature films, sound recordings, radio, television, computers, and the World Wide Web. New media have a tendency to both displace magazines, but also cause increasing specialization. The overriding goal of this paper is to provide a perspective for magazine publishers and scholars as they address the increasing penetration of the World Wide Web.

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DOI: http://dx.doi.org/10.5210/fm.v6i9.885



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