Crisis Communication and the Internet: Risk and Trust in a Global Media

Hans-Juergen Bucher

Abstract


Risk is one of the main features of modern societies. With the Internet a new media has appeared, which on the one hand has increased the risk associated with information: free accessibility, interactivity, globality, and connectivity of personal, economical, political and media communication have all led to a loss of journalistic control over the information market. On the other hand Internet-based communication has increased opportunities to secure information in a manner that has not been available up to now. In terms of crisis communication this leads to the question: does the Internet increase or decrease the risk of a communication breakdown? It has been demonstrated that trust is one of the features in complex modern societies which compensates for risk. So does the Internet increase trust in global crisis communication? The questions concerning the interrelation of risk, trust and crisis communication are seen in a much broader context: does Internet communication force a structural transformation of the public sphere?

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DOI: http://dx.doi.org/10.5210/fm.v7i4.943



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