Online Mission Statements: Briefly Stated

George Cole

Abstract



The mission statement serves an important role in an organization, as a statement of both information and guidance. Academic organizations are often required to have a mission statement, due to the rules of regulatory and oversight bodies. An analysis of the online mission statements, of a select group of colleges of business, finds a degree of simplicity in the structure of those mission statements. The primary source of information for this study is the World Wide Web.


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DOI: http://dx.doi.org/10.5210/fm.v7i8.979



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