How nonprofits use Facebook to craft infrastructure
Keywords:social media, moral economies, infrastructure, non-profit organizations, civic engagement
We present findings from interviews with 23 individuals affiliated with non-profit organizations (NPOs) to understand how they deploy information and communication technologies (ICTs) in their civic engagement efforts. Existing research about NPO ICT use is often critical, but we did not find evidence that NPOs fail to use tools effectively. Rather, we detail how NPOs assemble various ICTs to create infrastructures that align with their values. Overall, we find that existing theories about technology choice (e.g., task-technology fit, uses and gratifications) do not explain the assemblages NPOs describe. We argue that the infrastructures they fashion can be explained through the lens of moral economies rather than utility. Together, the rhetorics of infrastructure and moral economies capture the motivations and constraints our participants expressed and challenge how prevailing theories of ICT use describe the non-profit landscape.
How to Cite
Authors retain copyright to their work published in First Monday. Please see the footer of each article for details.