"Can I pin this?" The legal position of Pinterest and its users: An analysis of Pinterest's data storage policies and users' trust in the service
Keywords:Pinterest, Social Media, Copyright, Data Storage, Law Infringements, Data Protection, Trademark
It has been known for some time that in the digital environment enormous data streams are generated in which data is disclosed, forwarded, and stored. Once on the Internet, data is difficult to control. Often when creating and/or sharing content on the Internet, legal concerns about copyright and data protection might arise among the user as well as the platform provider. The same holds true for Pinterest, especially when considering that the main feature of the service is the possibility to re-pin (hence, collect and publicly share) content from external Web sites and from other users (i.e., someone else’s creation). It is unclear how Pinterest handles the data of its users and external Web sites and protects it from misuse.
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