Disney through the Web looking glass

Abstract

For critics of the Disney Corporation, the World Wide Web is a convenient medium for providing information and expressing concern. The majority of anti–Disney Web sites are run by either Christian or labour rights organisations as utilitarian adjuncts to offline campaigns. In contrast are a number of idiosyncratic individual anti–Disney sites that provide links to criticism from a variety of perspectives. The Web appears to facilitate this type of cross–issue critique. On the other hand, some forms of opposition to Disney, such as by employees and corporate competitors, are largely absent from the Web. Assessing challenges to a corporation by examining Web sites is likely to give a partial picture.