Instagram as a narrative platform

Authors

  • Mariya Kozharinova Higher School of Economics
  • Lev Manovich The Graduate Center, Cit University of New York

DOI:

https://doi.org/10.5210/fm.v29i3.12497

Keywords:

Instagram, social media, narratology, chronotope

Abstract

Even though Instagram has been the subject of numerous studies, none of them have systematically investigated its potential as a narrative medium. This article argues that Instagram’s narrative capabilities are comparable to those of literature and film. To support our claims, we analyze a number of prominent female Instagram creators and demonstrate how they employ the platform’s diverse features, functionalities, and interface to create multi-year biographical narratives. Furthermore, we discuss the applicability of theories developed in literary and film studies in analyzing Instagram’s narrative capabilities. By employing Bakhtin’s influential chronotope concept, we examine in depth how these narratives make specific use of space and time. Additionally, we compare time construction in film and Instagram narratives using the cinema studies’ theory of narrative time in movies.

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Published

2024-03-09

How to Cite

Kozharinova, M., & Manovich, L. (2024). Instagram as a narrative platform. First Monday, 29(3). https://doi.org/10.5210/fm.v29i3.12497