An organization of impersonal relations: The Internet and networked markets

Holly Kruse


As the Internet has enabled near-instantaneous transmission of buying and selling information by brokers through servers in financial markets, and from bettors through servers in parimutuel horse racing markets, transactions that once took place in face-to-face settings are now dependent on far-reaching global communication flows. This article explores the ways in which the Internet has influenced the dissemination of information in public, temporally driven, information intensive markets. In looking specifically at the case of parimutuel horse racing, the article examines what implications the Internet has for networked markets and what it might indicate about mediated forms of presence.


globalization; markets; communication technology

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