Market Ideology and the Myths of Web 2.0


  • Trebor Scholz



This essay debunks the myths of the Web 2.0 brand and argues that the popularized phrase limits public media discourse and the imagination of a future World Wide Web.

Author Biography

Trebor Scholz

Trebor Scholz is an artist, writer and speaker on technology, activism, and culture. As founder of the Institute for Distributed Creativity (iDC), he has co-published the book "The Art of Free Cooperation" (Autonomedia, 2007) and written chapters and critical articles about the Social Web.


How to Cite

Scholz, T. (2008). Market Ideology and the Myths of Web 2.0. First Monday, 13(3).