Social networks that matter: Twitter under the microscope

  • Bernardo Huberman Hewlett Packard Laboratories
  • Daniel M Romero Cornell University
  • Fang Wu Social Computing Lab, HP Labs
Keywords: social networks, attention, twitter

Abstract

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.

Author Biographies

Bernardo Huberman, Hewlett Packard Laboratories
Senior HP Fellow and Director Social Computing Lab HP Laboratories
Daniel M Romero, Cornell University
Ph.D Student Center for Applied Mathematics Cornell University
Published
2008-12-20
How to Cite
Huberman, B., Romero, D. M., & Wu, F. (2008). Social networks that matter: Twitter under the microscope. First Monday, 14(1). https://doi.org/10.5210/fm.v14i1.2317