Interest-oriented versus relationship-oriented social network sites in China

Weiyu Zhang, Rong Wang


This paper examines interest-oriented vs. relationship-oriented social network sites in China and their different implications for collective action. By utilizing a structural analysis of the design features and a survey of members of the social networks, this paper shows that the way a social network site is designed strongly suggests the formation and maintenance of different types of social ties. The social networks formed among strangers who share common interests imply different types of collective action, compared to the social networks that aim at the replication and strengthening of off-line relationships.


social network sites: collective action; china

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