DIY design: How crowdsourcing sites are challenging traditional graphic design practice

  • Adrienne L Massanari University of Illinois at Chicago
Keywords: crowdsourcing, digital labor, graphic design, web 2.0,

Abstract

This paper analyzes the current debate over crowdsourced/do–it–yourself (DIY) design. Specifically, it highlights underlying tensions between discourse within the professional graphic design field and an increasingly sophisticated and global community of DIY designers who are challenging their professional norms and practices. Through an exploration of these sites’ approach to intellectual property, design education, compensation, and community, this research explain how crowdsourcing companies discursively frame (and challenge) traditional design practices. Specific recommendations as to how crowdsourcing sites and the professional design community might coexist peacefully are offered.

Author Biography

Adrienne L Massanari, University of Illinois at Chicago
Adrienne Massanari (amass@uic.edu) is an Assistant Professor in the Department of Communication at the University of Illinois at Chicago.
Published
2012-09-22
How to Cite
Massanari, A. L. (2012). DIY design: How crowdsourcing sites are challenging traditional graphic design practice. First Monday, 17(10). https://doi.org/10.5210/fm.v17i10.4171