“There’s no place for lulz on LOLCats”: The role of genre, gender, and group identity in the interpretation and enjoyment of an Internet meme
Keywords: internet meme, lolcats, genre theory, visual culture, image macros
AbstractInternet memes are an increasingly widespread form of vernacular communication. This paper uses LOLCats, one of the most popular and enduring Internet memes, as a case study for exploring some of the social and cultural forces that contribute to memes’ popularity, both individually and as a whole. A qualitative audience study of 36 LOLCat enthusiasts indicates that individual memes can be used by multiple (and vastly different) groups for identity work as well as in–group boundary establishment and policing. This study also shows that as memes travel from subculture to the mainstream, they can be sites of contestation and conflict amongst different stakeholders looking to legitimize their claim to the canonical form.
How to Cite
Miltner, K. M. (2014). “There’s no place for lulz on LOLCats”: The role of genre, gender, and group identity in the interpretation and enjoyment of an Internet meme. First Monday, 19(8). https://doi.org/10.5210/fm.v19i8.5391
Authors submitting a paper to First Monday automatically agree to confer a limited license to First Monday if and when the manuscript is accepted for publication. This license allows First Monday to publish a manuscript in a given issue. Authors have a choice of: 1. Dedicating the article to the public domain. This allows anyone to make any use of the article at any time, including commercial use. A good way to do this is to use the Creative Commons Public Domain Dedication Web form; see http://creativecommons.org/license/publicdomain-2?lang=en. 2. Retaining some rights while allowing some use. For example, authors may decide to disallow commercial use without permission. Authors may also decide whether to allow users to make modifications (e.g. translations, adaptations) without permission. A good way to make these choices is to use a Creative Commons license. * Go to http://creativecommons.org/license/. * Choose and select a license. * What to do next — you can then e–mail the license html code to yourself. Do this, and then forward that e–mail to First Monday’s editors. Put your name in the subject line of the e–mail with your name and article title in the e–mail. Background information about Creative Commons licenses can be found at http://creativecommons.org/about/licenses/. 3. Retaining full rights, including translation and reproduction rights. Authors may use the statement: © Author 2016 All Rights Reserved. Authors may choose to use their own wording to reserve copyright. If you choose to retain full copyright, please add your copyright statement to the end of the article. Authors submitting a paper to First Monday do so in the understanding that Internet publishing is both an opportunity and challenge. In this environment, authors and publishers do not always have the means to protect against unauthorized copying or editing of copyright–protected works.