Use of Twitter among Spanish communication-area faculty: Research, teaching and visibility

  • Francisco Segado-Boj Universidad Internacional de la Rioja, UNIR
  • María Ángeles Chaparro Domínguez Universidad Internacional de la Rioja, UNIR
  • Cristina Castillo Rodríguez Universidad Internacional de la Rioja, UNIR
Keywords: Twitter, Scholarly Communication, Higher Education

Abstract

The relationship of social media and undergraduate students has been widely analyzed but studies regarding faculty’s point of view are scarce. This study explores the use of Twitter in Spanish communication-area faculty members. A total of 211 respondents answered an online survey. Most of these answers consider Twitter a tool for enhancing public visibility rather than educational interaction. Though the youngest faculty members start considering Twitter a tool for consulting and disseminating information, communication via Twitter is still unidirectional.

Author Biographies

Francisco Segado-Boj, Universidad Internacional de la Rioja, UNIR

Business and Communication Faculty 

Professor 

María Ángeles Chaparro Domínguez, Universidad Internacional de la Rioja, UNIR

Business and Communication Faculty 

Associate Professor 

Cristina Castillo Rodríguez, Universidad Internacional de la Rioja, UNIR

Education Faculty 

Associate Professor 

Published
2015-05-26
How to Cite
Segado-Boj, F., Chaparro Domínguez, M. Ángeles, & Castillo Rodríguez, C. (2015). Use of Twitter among Spanish communication-area faculty: Research, teaching and visibility. First Monday, 20(6). https://doi.org/10.5210/fm.v20i6.5602