Presence, or the sense of being-there and being-with in the new media society
Keywords:presence, affect, phenomenology, new media, data, surveillance, public, Internet, communication
This essay argues that the ways in which we come to feel connectivity and intimacy are often inconsistent with and irreducible to traditional markers like physical proximity, the human face or the synchronicity of message transmission. It identifies this non-objective and affective property as presence: conventionalised ways of intuiting sociability and publicness. The new media society is a specific situation where such habits of being affected are socially and historically parametrised. The essay provides two case studies. First: how do we derive a diffuse, indirect, intuitive sense of communicative participation — and yet also manage to convince ourselves of anonymity online? The second describes surveillance and data-mining as a kind of alienation: I am told my personal data is being exploited, but I do not quite ‘feel’ it. Surveillance practices increasingly withdraw from everyday experience, yet this withdrawal actually contributes to its strong presence.
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