I see you, you see me: Mobile advertisements and privacy

Theodore Book, Chris Bronk


We present a summary of our own research, showing that mobile advertisements collect and use significant private data, including personally identifiable information. We examine uses of this information beyond ad targeting. We then explore the privacy implications of this practice, and evaluate various potential technical and regulatory responses. We conclude that both regulatory attention and technical measures are needed to avoid potential serious harm to users.


Mobile Applications; Mobile Advertisements; Mobile Privacy; Data Privacy; Data Privacy Policy

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DOI: https://doi.org/10.5210/fm.v0i0.6154

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