I see you, you see me: Mobile advertisements and privacy
We present a summary of our own research, showing that mobile advertisements collect and use significant private data, including personally identifiable information. We examine uses of this information beyond ad targeting. We then explore the privacy implications of this practice, and evaluate various potential technical and regulatory responses. We conclude that both regulatory attention and technical measures are needed to avoid potential serious harm to users.
How to Cite
Book, T., & Bronk, C. (2016). I see you, you see me: Mobile advertisements and privacy. First Monday. https://doi.org/10.5210/fm.v0i0.6154
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