I see you, you see me: Mobile advertisements and privacy

Authors

  • Theodore Book Rice University
  • Chris Bronk

DOI:

https://doi.org/10.5210/fm.v0i0.6154

Keywords:

Mobile Applications, Mobile Advertisements, Mobile Privacy, Data Privacy, Data Privacy Policy

Abstract

We present a summary of our own research, showing that mobile advertisements collect and use significant private data, including personally identifiable information. We examine uses of this information beyond ad targeting. We then explore the privacy implications of this practice, and evaluate various potential technical and regulatory responses. We conclude that both regulatory attention and technical measures are needed to avoid potential serious harm to users.

Author Biographies

Theodore Book, Rice University

Theodore Book is a doctoral candidate at Rice University in Houston Texas. His research focuses on exploring the privacy impact of mobile advertisements.

Chris Bronk

assistant professor at the University of Houston

Downloads

Published

2016-02-19

How to Cite

Book, T., & Bronk, C. (2016). I see you, you see me: Mobile advertisements and privacy. First Monday. https://doi.org/10.5210/fm.v0i0.6154