Consumer power via the Internet

  • Trond Andresen


Recently, there has been plenty of upbeat reporting on new opportunities provided by the Internet to business in marketing and sales and in financial services, to name a few. Most of these developments may be said to increase "firm-power". This paper describes a proposal to strongly enhance "consumer-power" to the ultimate benefit of both businesses and consumers..
How to Cite
Andresen, T. (1999). Consumer power via the Internet. First Monday, 4(1).