Led it on Reddit: An exploratory study examining opinion leadership on Reddit
Keywords:opinion leadership, Reddit, social networking, annonymity, social media
Is it possible to identify opinion leaders in a semi-anonymous online network? To answer this question, this study examines the social news site Reddit to determine whether opinion leadership can be recognized in an online network that, at face value, does not allow users to associate with their off-line personas. Identifiable characteristics, such as commenting, longevity, karma scores, posting frequency, and posting scores were analyzed. Results indicate that semi-anonymous opinion leadership may exist, as several users appear frequently as top-voted posters and commenters. In addition, Reddit’s reputational value karma may help users and researchers identify opinion leaders.
How to Cite
Authors retain copyright to their work published in First Monday. Please see the footer of each article for details.