LatinoTwitter: Discourses of Latino civic Engagement in social medie

  • Alison N. Novak Rowan University
  • Kristine Johnson Rowan University
  • Manuel Pontes Rowan University
Keywords: Latinos, Twitter, Politics, Civics, Engagement

Abstract

Twitter, like other social media platforms, has been identified as a space for cultural groups to debate political ideologies, engage civically, and even form action strategies for social change. Since 2014, the #LatinoTwitter hashtag has been used by Latino users for these purposes. Despite the popularity of the hashtag, few studies have examined it or its users. This study provides the results of a discourse analysis of the 31,000 tweets from 2014–2016 that use the hashtag. The findings indicate Twitter has become a popular platform for Latinos to debate political issues, find parity between ethnic communities, and even promote Latino-centered brands.

Author Biographies

Alison N. Novak, Rowan University

Assistant Professor

College of Communication and Creative Arts

Glassboro, NJ 08028

860-614-5337

Kristine Johnson, Rowan University

Assistant Professor

College of Communication and Creative Arts

Glassboro, NJ 08028

 

Manuel Pontes, Rowan University

Professor 

Roher College of Business

Glassboro, NJ 08028

Published
2016-07-24
How to Cite
Novak, A. N., Johnson, K., & Pontes, M. (2016). LatinoTwitter: Discourses of Latino civic Engagement in social medie. First Monday, 21(8). https://doi.org/10.5210/fm.v21i8.6752