The domestication of online activism


  • Mathias Klang
  • Nora Madison



The convenience and usability of Web 2.0 platforms has meant that Internet traffic has migrated away from the Web. Through a combination of technological affordances, user regulations, and social norms these platforms are shaping the ways in which we can, and want to, communicate. This work looks at the ways in which these changes have impacted on online activism, and asks the reader to consider what happens when political communication competes with cat memes.

Author Biographies

Mathias Klang

Associate Professor in Political Communication at the University of Massachusetts Boston.

Nora Madison

Assistant Professor in Communication at Chestnut Hill College.




How to Cite

Klang, M., & Madison, N. (2016). The domestication of online activism. First Monday, 21(6).