Political memes and the politics of memes: A methodological proposal for content analysis of online political memes
This paper discusses preliminary results of a comprehensive research on the uses and appropriations of political-electoral memes. Our main goal at this stage is to develop, following former propositions from other scholars, a taxonomical matrix able to assist researchers interested in dealing with online political memes with greater objectivity. Therefore, we performed a content analysis of memes that circulated on Twitter during Brazilian 2014 presidential elections.
Authors retain copyright to their work published in First Monday. Please see the footer of each article for details.