Political memes and the politics of memes: A methodological proposal for content analysis of online political memes

  • Viktor Chagas Fluminense Federal University http://orcid.org/0000-0002-1806-6062
  • Fernanda Freire Rio de Janeiro State University
  • Daniel Rios Fluminense Federal University
  • Dandara Magalhães Fluminense Federal University
Keywords: Internet and political culture. Political memes. 2014 Elections.

Abstract

This paper discusses preliminary results of a comprehensive research on the uses and appropriations of political-electoral memes. Our main goal at this stage is to develop, following former propositions from other scholars, a taxonomical matrix able to assist researchers interested in dealing with online political memes with greater objectivity. Therefore, we performed a content analysis of memes that circulated on Twitter during Brazilian 2014 presidential elections.

Author Biographies

Viktor Chagas, Fluminense Federal University
Professor and researcher of the Graduate Program in Communication of the Fluminense Federal University (UFF). PhD in History, Politics and Cultural Assets (Cpdoc/FGV). Associated member of National Institute of Science and Technology for Digital Democracy (INCT.DD).
Fernanda Freire, Rio de Janeiro State University
MSc in Communication from Rio de Janeiro State University, Brazil.
Daniel Rios, Fluminense Federal University
Master candidate at Communication Graduate Program at Fluminense Federal University, Brazil.
Dandara Magalhães, Fluminense Federal University

Master candidate at Communication Graduate Program at Fluminense Federal University, Brazil.

Published
2019-02-01
How to Cite
Chagas, V., Freire, F., Rios, D., & Magalhães, D. (2019). Political memes and the politics of memes: A methodological proposal for content analysis of online political memes. First Monday, 24(2). https://doi.org/10.5210/fm.v24i2.7264