The global gig economy: Towards a planetary labour market?


  • Mark Graham
  • Mohammad Amir Anwar



We are witnessing the emergence of a ‘planetary labour market’ for digital work. Building on a five-year study of digital work in some of the world’s economic margins, we show a planetary labour market does not do away with geography, it rather exists to take advantage of it. Digital technologies have been deployed in order to bring into being a labour market that can operate at a planetary scale, and has particular affordances and limitations that rarely bolster both the structural and associational power of workers.

Author Biographies

Mark Graham

Professor of Internet Geography at the Oxford Internet Institute and a Faculty Fellow at the Alan Turing Institute.

Mohammad Amir Anwar

Researcher at the at the Oxford Internet Institute.




How to Cite

Graham, M., & Anwar, M. A. (2019). The global gig economy: Towards a planetary labour market?. First Monday, 24(4).