@article{Speakman_Carey_2021, title={Income or inconvenience? Digital video advertising adoption lags among U.S. community newspapers}, volume={26}, url={https://firstmonday.org/ojs/index.php/fm/article/view/10561}, DOI={10.5210/fm.v26i7.10561}, abstractNote={<p>This study reviews diffusion of video and video advertising on the Web sites of 400 community news outlets in the United States. Results suggest that while a significant number of community news outlets publish editorial videos online, video advertising lags behind larger publications. The study argues that elements such as circulation and size of a media corporation have little influence on the development and use of video and video advertising on community media Web sites in the U.S.</p>}, number={7}, journal={First Monday}, author={Speakman, Burton and Carey, Michael}, year={2021}, month={Jun.} }