@article{Barpanda_Reyes_Babu_2021, title={Toward a purposeful design strategy for visually impaired Web users}, volume={26}, url={https://firstmonday.org/ojs/index.php/fm/article/view/11612}, DOI={10.5210/fm.v26i8.11612}, abstractNote={<p>The central premise of this research is the belief that using the Web non-visually is cognitively burdensome and tedious due to its complex, sight-centered design. There exists a literature gap on visually impaired (VI) users’ perceptions and experiences regarding Web site complexity. This paper reports the findings from a survey of 50 visually impaired individuals regarding perceived complexity and usability of a popular shopping Web site and its less complex version. Results show that significant gains in usability could be achieved by reducing complexity in Web design. A theoretical model of perceived complexity and associated propositions are presented to guide future research on improving the VI user experience of Web sites and Web applications.</p>}, number={8}, journal={First Monday}, author={Barpanda, Rahul and Reyes, Jared and Babu, Rakesh}, year={2021}, month={Jul.} }