@article{Burnett_Nocasian_2008, title={A Romania of the imagination: Formula As, virtual community, and normative behavior}, volume={13}, url={https://firstmonday.org/ojs/index.php/fm/article/view/2257}, DOI={10.5210/fm.v13i11.2257}, abstractNote={Using concepts from the Theory of Normative Behavior (Burnett, et al., 2001), this article examines a print-based virtual community that interacts in the pages of a Romanian magazine named Formula As that focuses on publishing letters from its readers. This community constitutes a textually-mediated Small World, comprised of members who share a specific set of common interests and accepted modes of interaction. Its publicly visible activities—embodied as texts in the magazine’s pages—reveal a specific Worldview, as well as specific sets of Social Norms, Social Types, and Information Behaviors. Together, these features comprise the normative shape of the Formula As Small World.}, number={11}, journal={First Monday}, author={Burnett, Gary and Nocasian, Mihaela}, year={2008}, month={Oct.} }