@article{Andresen_1999, title={Consumer power via the Internet}, volume={4}, url={https://firstmonday.org/ojs/index.php/fm/article/view/638}, DOI={10.5210/fm.v4i1.638}, abstractNote={Recently, there has been plenty of upbeat reporting on new opportunities provided by the Internet to business in marketing and sales and in financial services, to name a few. Most of these developments may be said to increase "firm-power". This paper describes a proposal to strongly enhance "consumer-power" to the ultimate benefit of both businesses and consumers..}, number={1}, journal={First Monday}, author={Andresen, Trond}, year={1999}, month={Jan.} }