@article{Cole_2002, title={Online Mission Statements: Briefly Stated}, volume={7}, url={https://firstmonday.org/ojs/index.php/fm/article/view/979}, DOI={10.5210/fm.v7i8.979}, abstractNote={ The mission statement serves an important role in an organization, as a statement of both information and guidance. Academic organizations are often required to have a mission statement, due to the rules of regulatory and oversight bodies. An analysis of the online mission statements, of a select group of colleges of business, finds a degree of simplicity in the structure of those mission statements. The primary source of information for this study is the World Wide Web. }, number={8}, journal={First Monday}, author={Cole, George}, year={2002}, month={Aug.} }