TY - JOUR AU - Speakman, Burton AU - Carey, Michael PY - 2021/06/26 Y2 - 2024/03/28 TI - Income or inconvenience? Digital video advertising adoption lags among U.S. community newspapers JF - First Monday JA - FM VL - 26 IS - 7 SE - DO - 10.5210/fm.v26i7.10561 UR - https://firstmonday.org/ojs/index.php/fm/article/view/10561 SP - AB - <p>This study reviews diffusion of video and video advertising on the Web sites of 400 community news outlets in the United States. Results suggest that while a significant number of community news outlets publish editorial videos online, video advertising lags behind larger publications. The study argues that elements such as circulation and size of a media corporation have little influence on the development and use of video and video advertising on community media Web sites in the U.S.</p> ER -