TY - JOUR AU - Scholz, Trebor PY - 2008/03/03 Y2 - 2024/03/28 TI - Market Ideology and the Myths of Web 2.0 JF - First Monday JA - FM VL - 13 IS - 3 SE - DO - 10.5210/fm.v13i3.2138 UR - https://firstmonday.org/ojs/index.php/fm/article/view/2138 SP - AB - This essay debunks the myths of the Web 2.0 brand and argues that the popularized phrase limits public media discourse and the imagination of a future World Wide Web. ER -