TY - JOUR AU - Burnett, Gary AU - Nocasian, Mihaela PY - 2008/10/27 Y2 - 2024/03/29 TI - A Romania of the imagination: Formula As, virtual community, and normative behavior JF - First Monday JA - FM VL - 13 IS - 11 SE - DO - 10.5210/fm.v13i11.2257 UR - https://firstmonday.org/ojs/index.php/fm/article/view/2257 SP - AB - Using concepts from the Theory of Normative Behavior (Burnett, et al., 2001), this article examines a print-based virtual community that interacts in the pages of a Romanian magazine named Formula As that focuses on publishing letters from its readers. This community constitutes a textually-mediated Small World, comprised of members who share a specific set of common interests and accepted modes of interaction. Its publicly visible activities—embodied as texts in the magazine’s pages—reveal a specific Worldview, as well as specific sets of Social Norms, Social Types, and Information Behaviors. Together, these features comprise the normative shape of the Formula As Small World. ER -