TY - JOUR AU - Schumann, Sandy AU - Luong, Francois PY - 2011/06/03 Y2 - 2024/03/28 TI - Tool for or source of action? A social psychological perspective on the influence of virtual worlds on reality JF - First Monday JA - FM VL - 16 IS - 6 SE - DO - 10.5210/fm.v16i6.3494 UR - https://firstmonday.org/ojs/index.php/fm/article/view/3494 SP - AB - Social movements are, especially since the revolution in Egypt, often linked to the mobilizing “power” of the Internet. Very frequently, the Internet is viewed as a tool to coordinate and organize such actions. The aim of this article is to extend this perspective and introduce a framework of explicit and implicit mechanisms that can enforce a transfer of online actions off–line. We relate the proposed framework to the behavior model of persuasive design to identify necessary conditions for this transfer. ER -